Dai-Ichi Kogyo Seiyaku Co Ltd, Japan

Since the foundation, we have been operating the business based on the three basic principals Quality first, Cost reduction and R&D efforts.  The first two qualities, Quality First and Cost Reduction represent the very bases of the concept of customer’s satisfaction. That is, it is primarily important to the success of the company to supply better products to the customer at lower price.
The R&D Effort represent the basic attitude for the concept “technology makes the company” which indeed promotes realization of the Quality First and Cost Reduction.